Scott's Catering, Etc.

The other day, my brother (who, as you may remember, I've decided to refer to as Sally – in the interest of protecting the innocent) asked me what I would do if my cookbook became a bestseller. And I must admit, I've intentionally avoided such thoughts, preferring instead to set a more modest and realistic level of expectations. But the question certainly did get me thinking. What would I do? What would I purchase with that first royalty check (aside from health insurance, that is)?

Luckily, Sally had his fair share of ideas. Of course, at the top of his wish list was a backhoe. Now why my brother thinks he needs a backhoe is beyond me. I have an image of him getting bored and digging a moat around the house or some form of hobbit hole in the backyard. But whatever his true reason. He tried to convince me it was a good investment, stating, “You never know when you might run out of cooking ideas and need to fall back onto an illustrious sewer digging career.” Gee... thanks Sally.

Well anyway, he and I went on like this for some time, until finally developing a foolproof business model that we named – Scott's Catering, Etc. The business would work something like this: I would serve as head chef and caterer for the catering department, while my brother would handle the septic and sewer digging and installation aspect of the business. (You now see where the backhoe is coming into the picture.) And of course, this line of thought eventually led to the creation of a company motto – Scott's Catering, Etc., we take care of both your ends. How's that for a motto? It's clear, concise, and to the point to say the least.

Now, I'm not entirely sure where this company would be listed in the Yellow Pages. Nor am I certain that anyone would ever contact a septic installation company to cater a wedding, but at the very least, it is an idea. And should this whole cookbook gig not work out, I have the satisfaction of knowing I could always have an illustrious career at Scott's Catering, Etc.